AI automation · Real estate agencies · SpainReal estate agencies

Your agency, with no enquiries waiting until Monday and no viewings that lead nowhere.

An AI automation system that answers every enquiry from the portals, WhatsApp or the website straight away, asks what matters before booking the viewing, asks the buyer what they thought of the flat, keeps every owner informed and follows up every valuation until the owner signs or says no. It sits on top of your real estate CRM: no need to change it or the way you work.

Try the demo · 2 min, no sign-up → Book your free diagnosis
You go in as a buyer, from your phone or computer, and see alongside what the system does for the agency
Idealista · Fotocasa · WhatsApp · web Fixed price No lock-in Running in 2-10 weeks
47%
47 %
of online enquiries to agencies got no reply in a test with more than 100 mystery-shopper enquiries
US data, indicative
72 %
of buyers in Spain rely on a mortgage: without four questions first, part of the diary goes on viewings that lead nowhere
−11 %
homes for sale in Spain in 2025: every owner and every buyer you lose counts for more

Sources: Mike DelPrete, 2024 (US data), FAI, Buyer Profile Study 2025, and idealista, 2025 · Take the 2-minute test ↓

01Sound familiar?
Enough.

The 6 leaks through which buyers and listings slip away in a real estate agency.

They repeat in agencies that have never met. None of them shows up in the accounts: they show up as enquiries that go to another agency, viewings that lead nowhere, owners who do not renew and valuations signed by the competition.

LEAK 01

The enquiry answered too late

Portal leads left waiting
Operations

Sales and rental enquiries come in through Idealista, Fotocasa, the website and WhatsApp at any time, and many arrive in the evening, at night or at the weekend, while agents are out on viewings or the office is closed. They get answered hours later, when the buyer has already spoken to another agency advertising a similar flat.

47 % of enquiries unanswered (US data, indicative)
LEAK 02

The viewing with someone who cannot buy

Viewings with no questions first
Operations

Viewings get booked with everyone who asks, without knowing whether they have the budget, the financing or any hurry. The agent loses an hour on each viewing with someone who was only browsing or cannot reach the price, while the buyers who can buy wait their turn.

72 % of buyers rely on a mortgage
LEAK 03

The viewing nobody follows up

“I’ll let you know” and nobody asks
Operations

The buyer sees the flat, says “I’ll let you know” and nobody asks again. If they found it expensive, nobody hears about it; if it did not convince them, nobody offers another property; and if they wanted to make an offer, sometimes they end up making it through another agency that did call.

62 % get no follow-up after viewing (US data, indicative)
LEAK 04

The owner who hears nothing

Listings with no news
Clients

The owner signs the listing agreement and a few weeks later starts calling to ask whether there have been viewings. Nobody tells them how many enquiries their property has had or what buyers say, so they think the agency is doing nothing, push for a lower commission or do not renew the exclusive.

22 % of sellers see the agency as a difficulty
LEAK 05

The buyer nobody tells

New listings not matched to the database
Sales

A property comes onto your books that fits buyers who wrote weeks ago looking for exactly that. Nobody matches the new listing against the contact database, so it goes up on the portals and a new buyer sees it first, or another agency sells it.

13 % sell in under a week
LEAK 06

The valuation that never becomes a listing

Owners stuck on “I’ll think about it”
Sales

An owner asks for a valuation through the website or by phone, it gets done and they say they will think about it. Nobody writes again, and the following week another agency calls them talking about buyers for their area and wins the listing. With stock at a low, every owner you lose is one property fewer to sell.

Homes for sale −11 % in 2025

It is not the agents’ fault. The agency is doing by hand work that a system should do. That is what we build.

02Your diagnosis in 2 minutes
Mark.

Which one is your leak?

Six questions. No sign-up. It tells you where to start and takes you to see it solved in the demo.

1Do Idealista or Fotocasa enquiries go unanswered until the next day?
2Do you do viewings with buyers who then cannot reach the price or have no financing?
3Are there buyers who saw a flat and nobody asked them what they thought?
4Do owners call you to ask whether there have been viewings?
5Do you publish new listings on the portals before telling the buyers who were already looking for them?
6Do you have valuations stuck on “I’ll think about it” with nobody following up?
Your result

Answer the six questions

Every "yes" is an open leak. The one you mark "yes, a lot" is the one to start with.

See it solved in the demo → Download the 6 leaks audit (PDF) Book the 30-min diagnosis
03This is what it looks like running
Works.

A sample agency, with the system running.

This is what the buyer sees and what the agency sees. You can try everything below yourself in the demo.

Real estate agency · assistant● online · 24/7
Hi Marcos, I’m writing about the flat in Huelin you saw on Idealista: it is still available, 2 bedrooms, 72 m², €295,000. I’m the agency’s assistant. Are you buying to live in or to invest?
To live in. I’m looking for 2 or 3 bedrooms in Huelin or Teatinos, up to €320,000, with my mortgage pre-approved.
That fits. Daniel can show it to you on Tuesday at 17:00 or Wednesday at 18:30.
Tuesday at 17:00.
Booked: viewing on Tuesday at 17:00 with Daniel Ortiz. See you Tuesday!
Viewing booked at 22:44 · the agency was closed
 yesterday’s viewings · what they said
Laura · flat in ElcanoWants to offer · agent alerted
Sergio · flat in LariosToo expensive · objection to agent
Marcos · new buyerHot · viewing on Tuesday
5viewings this week
3hot buyers
2valuations being followed up
Automatic follow-up · Francisco Lara’s valuation
✓
Valuation doneDay 0 · flat in Huelin, with the agent
✓
“Have you had a chance to think it over?”Day 2 · questions about the asking price
✓
Buyers in their areaDay 7 · “we could show them your home before it goes online”
→
Day 14Last message; if no reply, the agent is alerted to call
Open the demo → You go in as a buyer, from your phone or computer. No sign-up. When you open it I get a notice, and I only write to you if you want me to.
04One piece per leak
Choose.

One automation for each leak in your agency.

Fixed price, defined scope and on top of your CRM. Start with the one that hurts most.

01
Operations

24/7 assistant

Answers every enquiry from the portals, WhatsApp or the website straight away, at night and at weekends too: answers questions about the property, finds alternatives in your listings if that one does not fit, and books the viewing in a real slot in the agent’s diary.

Plugs leak 1 · The enquiry answered too late
See it in the demo →
02
Operations

Buyer qualification

Asks the key questions before booking the viewing (sale or rental, area, budget, financing and timing), classes every buyer as hot, warm or cold and only puts the ones who can buy in the agent’s diary; the rest keep receiving properties that fit.

Plugs leak 2 · The viewing with someone who cannot buy
See it in the demo →
03
Operations

Viewing follow-up

Asks every buyer what they thought of the property the day after the viewing and acts on the answer: if it seemed expensive, it passes the objection to the agent; if it did not convince them, it offers alternatives from your listings; and if they want to make an offer, it alerts the agent straight away.

Plugs leak 3 · The viewing nobody follows up
See it in the demo →
04
Clients

Owner report

Sends every owner a report every fifteen days with the enquiries, the viewings and what buyers say about their property, and alerts the agent when a property has gone three weeks without viewings, before the owner calls worried.

Plugs leak 4 · The owner who hears nothing
See it in the demo →
05
Sales

New-listing alerts

Matches every new property with the buyers you already have by operation, area and budget, and writes to them before it goes up on the portals, so your contact database turns into viewings without spending on lead generation.

Plugs leak 5 · The buyer nobody tells
See it in the demo →
06
Sales

Valuation follow-up

Looks after every owner who asks for a valuation, asks the basic questions (area, type, timing and reason for selling), books the appointment with the agent and, if they do not sign, writes again at 2, 7 and 14 days and alerts the agent to call them.

Plugs leak 6 · The valuation that never becomes a listing
See it in the demo →

They all sit on top of your real estate CRM, connected by API or export, and messages go out on WhatsApp from the agency’s number. In the demo, the arrival of the portal enquiry is simulated; in your agency it is connected during onboarding, from the notice the portal sends the agency by email. Both connections are checked in the diagnosis. Answering and qualifying (leaks 1 and 2) work for sales and rentals; the rest is designed for sales.

05What about the CRM?
Move.

You already have a CRM. What is missing is someone to move it.

The CRM records what happens; it does not write to anyone on its own. The system does that work on top of the CRM you already use, with no migrations and no change of software.

What your CRM doesWhat the system adds
Stores listings, contacts and dealsReads your listings from it to answer and suggest alternatives
Records the enquiry that comes from the portalWrites to the buyer on WhatsApp straight away, at night too
Has a field for the buyer’s statusAsks the questions and classes the buyer as hot, warm or cold
Puts the viewing in the diaryAsks the next day what they thought and alerts the agent depending on the answer
Keeps the owner’s recordSends the report every fifteen days and follows up every valuation until the owner signs or says no

Whether the system can also write back to the CRM (the buyer’s level, the feedback after a viewing) depends on what your CRM allows. We check it in the diagnosis, before giving any price.

06Plans · Fixed price
Fixed.

You know what you pay before you start.

FREEWith any package, pick one extra mini-automation at no cost: new-viewing alert to the agent, monthly agency report or welcome message to new buyers.
Starter
Your first leak plugged in 1-2 weeks
€890
one-off payment, can be split · no lock-in
+ €150/month maintenance
Leak 1 · The enquiry answered too late
Agencies with 1-2 agents
  • Instant reply to every enquiry from the portals, WhatsApp and the website, at night too
  • Property details and alternatives from your listings if that one does not fit
  • Viewing booked in a real slot in the agent’s diary
  • Training (2h) · 30 days of support
  • Buyer qualification
  • Viewing follow-up
Request a diagnosis WhatsApp
Most chosen
System
Your buyers under control in 2-4 weeks
€2,490
one-off payment, can be split · no lock-in
+ €290/month maintenance
Leak 1 · The enquiry answered too lateLeak 2 · The viewing with someone who cannot buyLeak 3 · The viewing nobody follows up
Agencies with 2-5 agents
  • Everything in Starter
  • Key questions before the viewing: operation, area, budget, financing and timing
  • Buyers classed as hot, warm or cold, with follow-up for those not ready yet
  • Question the day after every viewing and an alert to the agent depending on the answer
  • Training (3h) · 60 days of support
Request a diagnosis WhatsApp
Full engine
All six leaks, in phases, in 6-10 weeks
€3,990
one-off payment, can be split · no lock-in
+ €490/month maintenance
All 6 leaks
Agencies with 5 or more agents or several offices
  • Everything in System
  • Fortnightly report to every owner and an alert for properties with no viewings
  • Alert to matching buyers when a new property comes in
  • Follow-up of every valuation until the owner signs or says no
  • Agency dashboard · 90 days of support
Request a diagnosis WhatsApp

Add-ons · Owners · Listings

On top of Starter or System, one or both. Owners: the fortnightly report to every owner and the valuation follow-up (leaks 4 and 6). Listings: the alert to matching buyers when a new property comes in (leak 5). 1-2 weeks each.

€600-1,500each, depending on scope

None of them quite fits?

Every agency is different. If you have two specific leaks, an unusual CRM or a volume outside these ranges, we prepare a tailored proposal from the diagnosis. Same rule: only what saves you time or money, with a fixed price before we start.

Ask for a tailored proposal →
Maintenance covers the server, backups, AI usage and support; WhatsApp messages are billed by Meta directly. No lock-in: one month’s notice and you get the complete system. For scale: a year of System maintenance (€3,480) is less than a third of the commission on a single €250,000 sale at 5 %, which is €12,500 plus VAT (average commission in Spain according to OCU, 2026; our own calculation).

All include: free initial diagnosis · fixed price · delivery guarantee · no lock-in · on your current CRM, no migrations. Prices exclude VAT.

How much do you lose each month? Calculate your savings →
Free audit · PDF

Before you spend another euro, audit the 6 leaks draining your cash.

What is a leak? Money that slips away every month through a manual process: the enquiry answered too late, the viewing nobody follows up, the valuation nobody chases.

  • The 6-leaks framework with real SMB examples
  • Scoring table to find your costliest leak — in euros
  • A 5-day plan to fix the worst one
Download for free → 15 minutes to know how much you lose · Sent to your email
Cover of the free audit «The 6 leaks» by Jose María Moscardó
07Zero risk

Getting started costs you nothing.

◎

Free diagnosis

30 minutes. We look at your numbers and check whether automation will have real impact on the agency. If it won't, we'll tell you.

€

Fixed price

Fixed scope and a firm number before we start. No hours that spiral, no surprise invoices.

✓

Delivery guarantee

Committed date, documentation included and no lock-in of any kind.

08About me

Who's behind it.

Jose María Moscardó, founder of MosLab

I'm Jose María Moscardó, founder of MosLab. Over 8 years in B2B marketing at companies like CHEP, Nielsen and OpenUp. In 2020 I founded Wysecamp, an innovation community of 3,000+ professionals — that's where I learned that what companies needed wasn't more marketing, but to automate the marketing they already had.

Today I combine that experience with n8n, Make, Claude and APIs so you can compete with teams 10 times your size. No hype, no tools you don't need: I understand your business and build what actually saves you time.

"Automation isn't about technology. It's about giving you your hours back."
Jose María Moscardó · Founder of MosLab
8+years in B2B marketing
€250Kin budgets managed
3,000+professionals in community
Now.

Which leak should you plug first?

In 30 minutes we look at your numbers and I tell you which leak to plug first and what it would cost. You leave with a clear plan even if we never work together.

Book your free diagnosis →Try the demo first
09Frequently asked

Frequently asked questions.

Do I have to change my CRM?
No. The system sits as a layer on top of the real estate CRM you already use, connected by API or by exporting your listings and diary. We check this in the diagnosis before giving any price.
So what does it do that my CRM does not?
The CRM stores your listings, contacts and deals, but it does not write to anyone on its own. The system answers every enquiry straight away, asks the questions before the viewing, asks what the buyer thought of the flat, sends the owner their report and follows up every valuation. Whether it can also record what happens in the CRM depends on what your CRM allows, and that is checked in the diagnosis too.
How do Idealista and Fotocasa enquiries come in?
The portals send each enquiry to the agency by email, as they do now. In your agency, the connection to that notice is set up during onboarding and checked in the diagnosis; from there, the system writes to the buyer on WhatsApp from the agency’s number. In the demo the arrival of the enquiry is simulated with a button: an Idealista enquiry arrives at 22:40 and you see the first message the buyer receives.
What exactly is the demo?
A sample real estate agency in Málaga with the system running. You go in as a buyer, from your phone or computer, and in two minutes you see a portal enquiry answered at night, you answer the questions and book a viewing, you see what happens when a buyer says the flat was too expensive or wants to make an offer, you ask for a valuation as an owner and you move the days forward: owner reports, new listings and valuation follow-up. No sign-up needed.
How much does it cost?
Fixed-price plans: Starter €890 (one leak), System €2,490 (the three buyer leaks: answering, qualifying and following up every viewing) and Full engine €3,990 (all six), plus monthly maintenance of €150, €290 or €490 covering server, backups, AI usage and support. One-off payment that can be split, no lock-in. If none fits, a tailored proposal.
Who answers my clients, a machine?
The assistant handles the repetitive questions with real data from your listings and the agents’ diaries (availability, price, size, viewing slots) and books the viewing. It does not negotiate prices, accept offers or give valuations: the agent does that. Offers, complaints and questions about mortgages, taxes or a property’s legal status go to a person with the context already gathered.
Does it work for rentals too?
Yes for answering and qualifying: the assistant handles rental enquiries in the same way and asks the questions before the viewing (leaks 1 and 2). Viewing follow-up, owner reports, new-listing alerts and valuations are designed for sales.
What about data protection?
Data stays in the client’s hands: the system runs on a server dedicated to your agency and we sign the data-processor agreement (art. 28 GDPR). WhatsApp messages go through Meta’s official API using the agency’s number.