AI automation · Aesthetic clinics · SpainAesthetic clinics

Your clinic, without unanswered enquiries or empty treatment rooms.

An AI automation system that answers enquiries at night, reminds appointments, books the next session of every package, follows up plans until they close and flags every touch-up before the effect fades. It sits as a layer on top of your practice software: no need to change it or change how you work.

You walk in as if you were a patient, from your phone or your computer, and see alongside what the system does for the clinic
WhatsApp · web chat · Instagram Fixed price No lock-in Live in 2-10 weeks
19%
12-19 %
of appointments at private clinics are missed: between €2,500 and €7,500 a month per centre
−11 %
new-patient visits in 2025: every enquiry that goes cold costs more to replace
Zenoti, 2026
63 %
of clients book again at the top-earning clinics in Europe and the UK, against 34 % at mid-level ones

Sources: Klinikare (with studies published in Elsevier, 2025) and Zenoti Benchmark Report 2026 · Take the 2-minute test ↓

01Sound familiar?
Enough.

The 6 leaks where the time goes in an aesthetic clinic.

They repeat in aesthetic medicine clinics that have never met each other. None of them shows up in the P&L: they show up as idle rooms, half-used packages, plans in a drawer and patients who go to the clinic with the promotion.

LEAK 01

The message that arrives at night

Enquiries answered too late
Operations

Enquiries come in through Instagram, WhatsApp, Doctoralia and the website, and many arrive at night or at the weekend. They get answered hours later, when the patient has already written to another clinic, and the ones that do get booked fill the free assessment with price questions.

41 % out of hours (US data, indicative)
LEAK 02

The unconfirmed appointment

Treatment rooms idle because of unconfirmed bookings
Operations

The patient books and does not show up, or cancels with an hour's notice: the room and the equipment sit idle and nobody has anyone to offer the slot to. It happens more in aesthetics, because the treatment is not urgent and is easy to put off.

12-19 % of appointments missed · €2,500-7,500/month
LEAK 03

The package left half-used

Paid packages nobody finishes
Operations

The patient buys a six-session laser or radiofrequency package, comes to two or three and stops booking. Nobody calls her because the package is already paid, the result does not arrive and she thinks it "does not work".

60-64 % of sessions done without follow-up (US)
LEAK 04

The plan that goes cold

"Let me think about it" and nobody writes
Sales

At the assessment the doctor presents the plan (botox, filler, threads or a package), the patient says "let me think about it" and nobody writes to her again. She compares, finds a promotion or drops it, and the plan stays in a drawer.

4 in 10 plans never closed (US)
LEAK 05

The touch-up nobody schedules

Injectables without a timely touch-up
Clients

Botox lasts three or four months, filler between six and eighteen and threads about a year. If nobody writes when the effect starts to fade, the patient lets it slide or has it done wherever there is a promotion.

Botox reminder due at 10-11 weeks
LEAK 06

The single-treatment patient

A catalogue each patient only half knows
Clients

One patient has had laser hair removal for years and has never heard of your facials; another has botox and does not know you do mesotherapy. Nobody suggests it, because there is no time in the room and no system that knows what fits whom.

63 % of clients return vs 34 %

It is not a reception problem. The clinic is doing by hand work that a system should be doing. That is what we build.

02Your diagnosis in 2 minutes
Mark.

Which one is your leak?

Six questions. No sign-up. It tells you where to start and takes you to see it solved in the demo.

1Do Instagram or WhatsApp messages go unanswered until the next day?
2Does a treatment room sit idle every week because a patient did not turn up?
3Do you have packages with pending sessions that nobody has booked?
4Do you have plans in "let me think about it" with nobody following up?
5Do you know how many botox or filler patients have a touch-up pending?
6Do most of your patients have only one type of treatment?
Your result

Answer the six questions

Every "yes" is an open leak. The one you mark "yes, a lot" is the one to start with.

03This is what it looks like running
Works.

A sample clinic, with the system running.

This is what the patient sees and what the clinic sees. Everything below you can try yourself in the demo.

Aesthetic clinic · assistant● online · 24/7
Hi, would botox work for my forehead lines? It is my first time. Afternoons are better.
Hi Elena. Dr Ruiz assesses that in a free 30-minute consultation, no commitment. In the afternoon I have Tuesday at 17:00 or Thursday at 18:30.
Tuesday at 17:00.
Booked: assessment on Tuesday at 17:00 with Dr Ruiz. We will send you a reminder beforehand. See you Tuesday!
Assessment booked at 22:31 · the clinic was closed
 tomorrow's diary · Monday
Isabel · facial 17:00Confirmed
Beatriz · peel 18:00No reply · call
Slot 10:00 (patient moved it)Offered · waiting list
18confirmed
2to call
6package sessions booked
Automatic follow-up · Patricia Gómez's plan
✓
Plan presentedDay 0 · thread lift · €900
✓
"Any questions?"Day 2 · with the plan at hand
✓
FinancingDay 7 · "12 months interest-free, about €75 a month"
→
Days 14 and 21If she does not answer the fourth message, the clinic is alerted to call her
Enter the demo → You walk in as if you were a patient, from your phone or your computer. No sign-up. When you open it I get a notice and I only write to you if you want me to.
04One piece per leak
Choose.

One automation per leak in your clinic.

Fixed price, defined scope and connected to your practice software. Start with the one that hurts most.

01
Operations

24/7 assistant

Answers every enquiry that arrives on WhatsApp or the website chat straight away, at night and at weekends too: handles the price question, asks two or three questions and books the assessment in a real slot in the diary. Instagram enquiries move to WhatsApp through the auto-reply and the profile button we set up.

Plugs leak 1 · The message that arrives at night
See it in the demo →
02
Operations

Reminders and waiting list

Reminds every appointment on WhatsApp 48 and 24 hours before with a confirm or change button, alerts reception to those who do not reply (their appointment stays in the diary) and, if a patient cancels or changes, offers that slot to the waiting list. No appointment is ever cancelled for not replying.

Plugs leak 2 · The unconfirmed appointment
See it in the demo →
03
Operations

Package sessions

Knows how many sessions each package has done and how often the next one is due, writes to the patient right when it is due (unless she already has an appointment) and, if she skips one, writes to get her back on track and alerts the clinic.

Plugs leak 3 · The package left half-used
See it in the demo →
04
Sales

Plan follow-up

Follows up every plan for 21 days on WhatsApp (at 2, 7, 14 and 21) with the financing already worked out; if the patient accepts it finds her a slot right away, and if she does not answer the fourth message it alerts the clinic to call her.

Plugs leak 4 · The plan that goes cold
See it in the demo →
05
Clients

Touch-ups and reactivation

Schedules each patient's touch-up when it is due, before the effect fades, and writes to those who have not been in for months. The diary fills from the base you already have, without spending on acquisition.

Plugs leak 5 · The touch-up nobody schedules
See it in the demo →
06
Clients

Cross-selling

Spots which patients have had only one type of treatment, suggests the complementary one in the message that was going out anyway (the next session or the touch-up) and alerts the clinic to the candidates so it can be offered in the room.

Plugs leak 6 · The single-treatment patient
See it in the demo →

All of them sit on top of your practice software, connected by API or export, and messages go out on WhatsApp from the clinic's number. We check it in the diagnosis. The confirm or change buttons: in the demo they show as text, on the clinic's WhatsApp as buttons.

05Plans · Fixed price
Fixed.

You know what you pay before you start.

FREEWith any package, pick one extra mini-automation at no cost: new-appointment alert to the team, monthly report or welcome message to new patients.
Starter
Your first leak plugged in 1-2 weeks
€890
one-off payment, can be split · no lock-in
+ €150/month maintenance
Leak 2 · The unconfirmed appointment
Clinics with 1-2 treatment rooms
  • WhatsApp reminders at 48 and 24 h with a confirm or change button
  • List of unconfirmed appointments for reception (the appointment stays in the diary)
  • Slot offered to the waiting list if the patient cancels or changes
  • Training (2h) · 30 days of support
  • 24/7 assistant
  • Package sessions
Request a diagnosis WhatsApp
Full engine
All six leaks, in phases, in 6-10 weeks
€3,990
one-off payment, can be split · no lock-in
+ €490/month maintenance
All 6 leaks
Clinics with 4 or more rooms or several practitioners
  • Everything in System
  • 21-day plan follow-up with financing worked out
  • Touch-ups scheduled on time and reactivation
  • Cross-selling in the message that was going out anyway
  • Clinic dashboard · 90 days of support
Request a diagnosis WhatsApp

Add-ons · Touch-ups and cross-selling · Reviews

On top of Starter or System, one or both. Touch-ups and cross-selling: leaks 5 and 6. Reviews: the day after the visit, "how did it go?"; a 4 or 5 gets the Google link, and a 1 to 3 is asked what happened and the clinic is alerted to call her. 1-2 weeks each.

€600-1,500each, depending on scope

None of them quite fits?

Every clinic is different. If you have two specific leaks, unusual software or a volume outside these ranges, we prepare a tailored proposal from the diagnosis. Same rule: only what saves you time or money, with a fixed price before we start.

Ask for a tailored proposal →
Maintenance covers the server, backups, AI usage and support; WhatsApp messages are billed by Meta directly. No lock-in: one month's notice and you get the complete system. For scale: the System maintenance (€290 a month) is between 4 % and 12 % of what missed appointments cost a centre each month (€2,500-7,500).

All include: free initial diagnosis · fixed price · delivery guarantee · no lock-in · on your current software, no migrations. Prices exclude VAT.

Free audit · PDF

Before you spend another euro, audit the 6 leaks draining your cash.

What is a leak? Money that slips away every month through a manual process: the enquiry answered too late, the room that sits empty, the plan nobody follows up.

  • The 6-leaks framework with real SMB examples
  • Scoring table to find your costliest leak — in euros
  • A 5-day plan to fix the worst one
Download for free → 15 minutes to know how much you lose · Sent to your email
Cover of 'The 6 leaks' free audit by Jose María Moscardó
06Zero risk

Getting started costs you nothing.

◎

Free diagnosis

30 minutes. We look at your numbers and check whether automation will have real impact on the clinic. If it won't, we'll tell you.

€

Fixed price

Fixed scope and a firm number before we start. No hours that spiral, no surprise invoices.

✓

Delivery guarantee

Committed date, documentation included and no lock-in of any kind.

07About me

Who's behind it.

Jose María Moscardó, founder of MosLab

I'm Jose María Moscardó, founder of MosLab. Over 8 years in B2B marketing at companies like CHEP, Nielsen and OpenUp. In 2020 I founded Wysecamp, an innovation community of 3,000+ professionals — that's where I learned that what companies needed wasn't more marketing, but to automate the marketing they already had.

Today I combine that experience with n8n, Make, Claude and APIs so you can compete with teams 10 times your size. No hype, no tools you don't need: I understand your business and build what actually saves you time.

"Automation isn't about technology. It's about giving you your hours back."
Jose María Moscardó · Founder of MosLab
8+years in B2B marketing
€250Kin budgets managed
3,000+professionals in community
Now.

Which leak should you plug first?

In 30 minutes we look at your numbers and I tell you which leak to plug first and what it would cost. You leave with a clear plan even if we never work together.

08Frequently asked

Frequently asked.

Do I have to change my practice software?
No. The system sits as a layer on top of what you already use, connected by API or diary export. We check it in the diagnosis before quoting any price.
What exactly is the demo?
A sample aesthetic clinic with the system running. You walk in as if you were a patient, from your phone or your computer, and in two minutes you ask for an assessment at 22:30, reply to a treatment plan, move an appointment and see what happens as the days go by: reminders, plans, package sessions, touch-ups and cross-selling. No sign-up.
How much does it cost?
Fixed-price plans: Starter €890 (one leak), System €2,490 (the three day-to-day leaks: enquiries, appointments and packages) and Full engine €3,990 (all six), plus monthly maintenance of €150, €290 or €490 covering server, backups, AI usage and support. One-off payment that can be split, no lock-in. If none fits, a tailored proposal.
Who answers my patients, a machine?
The assistant answers the repetitive questions with real data from your diary and catalogue (slots, indicative prices, hours, financing) and books the appointment. Whether a treatment is right for someone is decided by the doctor at the assessment: the assistant gives no medical advice, and discomfort after a treatment, complaints or medical questions go to a person with the context already gathered.
What about enquiries that come in on Instagram?
During onboarding we set up the Meta Business Suite auto-reply and the profile's WhatsApp button so the enquiry moves to WhatsApp. From there, the assistant handles it like any other.
What about data protection?
Data stays in the client's hands: the system runs on a server dedicated to your clinic and we sign the data-processor agreement (art. 28 GDPR), with health data treated as what it is. WhatsApp messages go through Meta's official API from the clinic's number.